Premium domain names are high quality domains that have already been registered, Due to their higher quality, premium domain names carry the following benefits:
Easier to remember: Shorter, catchier domain names will keep visitors coming back to your site.
Better Brand Image: Quality generic domains convey an image of prestige and added credibility, which in turn increases the likelihood that a visitor places an order.
Improved Search Engine Ranking: Domain names that contain search engine keywords are more likely to gain top search engine rankings for those keywords.
Traffic Generating: Many generic domain names receive hundreds or even thousands of visitors per day.
Investment Potential: A Premium Domain name is an asset that your business invests in and can later resell for a profit