So you have a great new business idea. The big question is, “where do I begin?”
Your big idea gets its first breath of life when you give it a name. The name of your business is like the title of a book. It is the first thing your audience will hear or see before they attempt to learn more about what you offer.
In many ways, your business name is the start of a conversation. When you present your business, the first thing you do is reveal its name. Your website, your social media accounts, your business cards, your phone calls, your packaging and stationary all begin with your business name. It is truly the introduction of your business. It is the first impression. It is the door into what your business has to offer. It is a label that designates who you were, what you are, and what you will be. It is also one of the only aspects of your business that should never change. Your business name stands for the legacy that you started. So it has to be perfect.